At Pure Life Inc., our sincere and simple back to basics philosophy has been the cornerstone of our business since 1995.  Pura Vida !

At Pure Life, Inc., we are proud of our reputation for being one of the country's most trusted natural health & wellness lifestyle companies since 1995.  

Our product line has always reflected our commitment to helping others lead healthier, happier, and more energetically balanced lives.  

The Pure Life Guidebook was written for individuals who are ready to make positive, permanent changes in their lifestyle.​  Healthy living never felt so good !

The Backnobber

the pura vida Philosophy

​​We are dedicated to sharing valuable information and products that help increase energy and improve health naturally.

Dr. Suzy's Holistic Health and Wellness Guidebook

gentle zoga stretching

holistic health

The Zoga Method of Safe Stretching is a gentle daily routine that can significantly change your life and your body in just minutes a day.

Pure Life, Pure Energy, Pure Health !

Improve your posture and help restore your cervical curve slowly and gently with this cozy and comfy neck and back support pillow.

pure life the book

Announcing our latest addition to the Pure-Life Pillow product line !

The Zoga Pillow Roll is not an overpriced, mass manufactured sleeping pillow. It's a gentle stretching and decompression tool that can help gradually improve your posture by stretching and supporting the normal lordotic ( C shaped ) curves in the cervical (neck) and lumbar (low back) regions of the spine.  Simply by moving the tie straps in or out, you can adjust the firmness and thickness of your pillow!  And of course, your pillow is machine washable and dryable because we listened to your feedback.

We currently have a very limited supply of these unique, one of a kind pillows. Several fabrics to choose from, more coming soon!  

Simple design, practical, affordable.  Check it out.

The Pure-Life Brand 
Zoga Pillow Roll 

Zoga Stretching Routine
Pure Life Zoga Pillows